The digital marketing transformations taking place across pharmas, biotechs, and medical device companies require new ways of thinking and operating. Providing change management support is the critical success factor that helps teams stay agile and confident.
ACCELERATING READINESS.
The most successful governance rollouts create deep understanding, proficiency, and sustained behavior change through strategic communications that are integrated with training programs for maximum impact and uptake across the organization.
CHANGE MANAGEMENT SERVICES.
- Readiness Assessments
- Communications Planning & Execution
- Training Planning & Implementation
- Resistance Management
- Case Studies & Best Practices
LIFE SCIENCES DIGITAL MARKETING TRAINING.
- Governance & Guidelines
- PRC Processes
- Understanding Brand Claims
- Veeva Vault PromoMats Auto Claims
- Veeva Vault PromoMats Linking & Anchoring
- Marketing in a Digital World
- Omnichannel Marketing
- Content Factory & Modular
- Emerging Technology
- Data Analytics
- Banner Ads
- Social Media Pages, Posts & Advertising (such as X, LinkedIn, Instagram, Facebook, TikTok, Snapchat, WhatsApp, and YouTube)
- CRM & Email, such as NPP and RTE
- Websites & Mobile/Apps
- Search (Paid & SEO)
- Banner Ads
- Content
- Point-of-Care Marketing
- Third-Party Email
- Governance & Guidelines
- PRC Processes
- Understanding Brand Claims
- Veeva Vault PromoMats Auto Claims
- Veeva Vault PromoMats Linking & Anchoring
- Marketing in a Digital World
- Omnichannel Marketing
- Content Factory & Modular
- Emerging Technology
- Data Analytics
- Banner Ads
- Social Media Pages, Posts & Advertising (such as Twitter, LinkedIn, Instagram, Facebook, TikTok, Snapchat, WhatsApp, YouTube)
- Email & CRM
- Websites & Mobile / Apps
- Search (Paid & SEO)
- Banner Ads
- Content
- Point-of-Care Marketing
- Third-Party Email
THIRD-PARTY PLATFORM TRAINING.
- Doximity
- Epocrates
- Medscape
- Sermo
- Skipta
- Healthcasts
- PeerDirect
- ReachMD
- Populus Media
- PatientPoint
- Phreesia
- EverydayHealth
- PharmaConnect
- BioPharm
- Figure1
- Doximity
- Epocrates
- Medscape
- Sermo
- Skipta
- Healthcasts
- PeerDirect
- ReachMD
- Populus Media
- PatientPoint
- Phreesia
- EverydayHealth
- PharmaConnect
- BioPharm
- Figure1
AI has the potential to transform pharma, including marketing. Effective change management is crucial for successfully adopting AI solutions, streamlining related processes, and upskilling teams.
– Marie Hull, VP, Client Services
Because they work across multiple companies, they bring deep insights into what others are doing. And, they’re a fun group to work with!
– Sr. Director, Global Marketing
Hale Advisors has the digital marketing knowledge and the expertise to get to the content needed.
– AVP, Corporate Communications
