The stakes are high for life sciences marketing, where balancing marketing innovation with regulatory compliance is essential. Discover our latest insights on how effective marketing governance supports both.
NAVIGATING OMNICHANNEL MARKETING.
The essential new pharma reference
A deep dive on implementing omnichannel and modular content in pharma and insights for preparing promotional review to manage the change.
Citation: Dunn Z. Navigating the shift to omnichannel marketing. Regulatory Focus. Published online 25 January 2024.
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Preparing Promotional Review for Omnichannel Marketing.
The on-demand DIA webinar with FDA and Hale Advisors
Omnichannel experts Jason Cober from FDA and Zoë Dunn explain omnichannel and modular content in pharma. Learn how to amend your promotional review and OPDP submission processes and get insights on preparing review teams to transition to modular content. Recorded March 12, 2024, at DIA’s Advertising and Promotion Regulatory Affairs Conference.
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Is Omnichannel Even Right For Pharma?
The MM+M interview
Zoë Dunn and former MM+M Editor-in-chief Larry Dobrow break down the current state of omnichannel in pharma and share industry insights to apply to your change roadmap.
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