Jacquie Mastropietro

Account Manager

Ever since I was a child, I’ve loved to tell stories. Sharing my observations and experiences through stories has always enabled me to connect with people. I have over 25 years of sales and marketing experience in the pharmaceutical, biotech, and software industries. One important thing I have learned throughout my career is that my success has always relied on my ability to be an engaging and persuasive storyteller. Stories transmit knowledge and meaning, and storytelling can be a powerful tool that enables marketers to understand what is going on in the marketplace and what that means for the client.

At Hale, we use our expertise in strategy and governance to help clients tap into their story to achieve their marketing goals, identifying what their company and brand stand for to create a foundation for all future marketing. When your story is told right, there is no other brand-building tool as powerful.

I am a collector of recipes, and in my spare time you can often find me in the kitchen cooking and baking. Many of my favorite family recipes are handwritten, stained and a little bit worn, and I prefer them that way. Because few things tell a greater story than a hard copy of a well-loved recipe!